Is Brief Gap Finder free?

The setup guide and prompt are free. In Claude it works on any plan, including Free. ChatGPT Work on the web needs Plus, Pro, Business, Enterprise or Edu.

Does it work for design, website, video and campaign briefs?

Yes. Choose the work type and it checks the brief against what that kind of work needs. Every type also checks who approves the work and how many revision rounds are included. Add your own required fields in the settings.

Does it send the email to my client?

No. It drafts an email with up to five questions, blocking items first, or lists the questions only. You edit and send it yourself.

Will it write the copy once the brief is clear?

No. It stops at the verdict, the gaps and the questions. When the client answers, paste the replies and it updates the resolved fields and restates the verdict.

Brief Gap Finder

Find what’s missing from a creative brief before you start

Brief Gap Finder is an AI agent you set up in the ChatGPT or Claude you already use. Paste a client’s brief for one deliverable and it tells you whether you can start, which gaps and conflicts block the work and what you’d be assuming, then drafts a short email with the questions to send back.

Pick your AI for the steps and the prompt

About each AI:ChatGPT WorkClaude app

Checked 29 Oct 2026. Not run by JuicyAgents yet. Written from each AI’s official docs; the example is illustrative.

Brief Gap Finder · reply in the chat

Landing page brief, blocked by 3 items

AudienceThere is no primary audienceBlocked
Main actionConflicts between registration, donations and newsletter signupBlocked
InnovativeFlagged as saying nothing checkable
Email to SamAsks three or four questions, blocking items first
CopyNo landing-page copy is written

Illustrative example: a fictional brief for one event landing page that repeats “innovative”, asks for one main action but equal focus on registration, donations and newsletter signup, and names no primary audience or approver.

How it works

What it does for you, and what it leaves to you.

Copywriters and agency strategists report long, repetitive client briefs that lack useful facts, and AI-written material can make a brief look complete while the actual request stays unclear. Starting on an unclear brief leads to rework, extra revision rounds and disagreement about what was agreed; professional briefing guidance advises confirming the scope, the approver and the revision rounds in writing before work starts.

Paste the brief for one deliverable and find out whether you can start. The assistant checks it against what that kind of work needs (copy, design, a website, video or a campaign), plus who approves and how many revision rounds are included. You get a verdict, a cleaned brief with only supported facts, the gaps and conflicts that block the work, the assumptions you would be working on if you started now and what each costs if wrong, and an email with up to five questions for you to send. It reduces and questions the brief; it never expands it, polishes AI filler or fills gaps with plausible detail.

You stay in charge. Check the verdict, the cleaned brief and the source map against the original brief. Edit and send the email yourself, and keep work on hold while a blocking item is open. Confirm the approver and the number of revision rounds with the client in writing before you start.

You get

A readiness verdict: Ready to start, Ready with assumptions, or Blocked, naming the blocking items
A cleaned brief with only supported facts and the open fields marked
The gaps and conflicts, ordered by what blocks the work
The assumptions you would be working on if you start now, and what each costs if wrong
An email draft to the client with up to five questions, for you to send
A source map with a short record of what was merged

It never

Send the email or contact the client
Start the copy, design, page, script or campaign itself
Fill a gap with invented audiences, claims, figures or dates
Pick a winner when two requirements conflict

The check it returns

The example above, in words.

Blocked: there is no primary audience, the main action conflicts between registration, donations and newsletter signup, and no one is named to approve the copy. The cleaned brief keeps the free workshop on 20 November 2026 with 30 seats under F1, delivery by 25 October under B1 and two revision rounds under Q1. "Innovative" and the filler paragraph are flagged as saying nothing checkable and become a question, not a benefit. Two assumptions, each with its consequence: if the main action is donations rather than registration, the page structure changes; if the page is mainly for existing members, the message and proof change. An email to Sam asks three or four questions, blocking items first, offers registration, donation or newsletter signup as a choice and gives no reply-by date. No landing-page copy is written.

Settings

The setup prompt starts with the defaults, marked here.

Work type

Switches the checklist of what this kind of brief must contain. Every type also checks who approves and how many revision rounds are included.

Copy or content (default)
Design
Website or landing page
Video
Campaign

Reply to client

The assistant drafts; you edit and send. It never contacts the client.

Draft an email with the questions (default)
Questions only

Your standard brief fields and rules

Optional. Your own required brief fields, your revision policy and fixed wording that must be preserved. Include only approved information.

Optional. Empty unless you fill it in.

Check the first result

Each setup page has a fictional exercise to paste first. A good answer to it meets all of these.

The verdict comes first and is Blocked, naming the missing primary audience, the main-action conflict and the missing approver.
The workshop facts under F1, the 25 October delivery date and the two revision rounds under Q1 stay unchanged with their source IDs.
"Innovative" and the filler paragraph are flagged and questioned, not turned into a benefit.
Two assumptions are listed, each with what it costs if it is wrong.
The email to Sam has three or four questions, blocking items first, and offers registration, donation or newsletter signup as a choice.
The email gives no reply-by date, because none was supplied, and does not ask Sam to agree to a summary the assistant composed.
No landing-page copy is written.
Removing an essential input causes a question or a blocked item, not an invented fact.
Changing the work type swaps the checklist, and Questions only drops the email, while source references and fixed limits remain.

Questions people ask

Is Brief Gap Finder free?: The setup guide and prompt are free. In Claude it works on any plan, including Free. ChatGPT Work on the web needs Plus, Pro, Business, Enterprise or Edu.
Does it work for design, website, video and campaign briefs?: Yes. Choose the work type and it checks the brief against what that kind of work needs. Every type also checks who approves the work and how many revision rounds are included. Add your own required fields in the settings.
Does it send the email to my client?: No. It drafts an email with up to five questions, blocking items first, or lists the questions only. You edit and send it yourself.
Will it write the copy once the brief is clear?: No. It stops at the verdict, the gaps and the questions. When the client answers, paste the replies and it updates the resolved fields and restates the verdict.

Have us set it up

Rather not set it up yourself?

We set up Brief Gap Finder in your own accounts and the AI you already pay for, test it on your real work, and hand it over with a short walkthrough.

From $299

Runs in your accounts; you own everything
Tested before handover
Money back if we can’t make it work

Request a setup